Business Case Evaluation
Shere has unrivalled experience in the field of understanding how self service technology can transform businesses. The Company offers this experience to its customers as a consultancy service, both at the beginning of the relationship and on an ongoing basis.
The evaluation process starts with Shere’s account executives understanding the business objectives of the customer. Then the customer’s business process is analysed to identify whether and how self service could achieve the required improvements. This work leads to a cost/benefit study, usually prepared by Shere in consultation with the customer’s finance team.
Once the customer has agreed in principle to a self service implementation Shere conducts a detailed study of the consumer environment. This covers the following areas:
- Location. Is there adequate space for kiosks? Will consumers feel secure? Are there health and safety issues? Does the location lend itself to the customer
- Signage. How should the kiosks be signed and presented? What terminologies and graphics will make sense to the consumer in this environment?
- Software. What additional functionality to Shere’s core systems will benefit the customer? What useful data could the kiosks collect and how should this be collated and reported?
- Branding. What kiosk design will blend most effectively with the customer’s brand? How can the screen layouts be made brand-friendly?
- Consumer. Is the value proposition for the consumer real and clear? How can the process be made as consumer-friendly as possible?
- Implementation. What training of the customer’s staff will be needed?
- Measurement. What metrics does the customer want to see to ensure the installations are effective?
